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The Importance Getting Employees Excited About Work

By June 29, 2015 No Comments

In a recent article from the Harvard Business Review, the authors, Kelly and Ben Decker, discuss the importance of getting employees excited about their work, and how to motivate them.

Studies show that 67% of employees are not engaged at work.

Kelly and Ben Decker discuss the importance of “aspire to inspire” employees. Through this, they developed a Communicator’s Roadmap, which measures emotion and content in messages.

To help retain top talent, it is important to shift conversations to “audience-centered content” through “emotional content”. These messages aim to inspire employees and give them a purpose and a personal level of accountability.

This graph is important to all career fields. At Brickley DeLong, we believe in the importance of employee engagement and strive to communicate effectively with our diverse group of employees. When you empower your coworkers, you give them a greater sense of being and they become better, happier employees. By inserting emotional content, you become more real with coworkers, and therefore, more relatable.

We would love to hear your input on this subject. Please comment below with and thoughts.

To read the full article, click here.


Brickley DeLong is a West Michigan Accounting Firm, offering personalized accounting services with offices in Muskegon, Hart, and Grand Rapids, Michigan.