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Five Tips of Employment: #2 Know Your Audience

By October 6, 2015 No Comments

Author: Christine Dill

Welcome to the second of our “Five Tips of Employment” blog series. This blog series is aimed at offering different tips on selling yourself to an employer and landing that dream job.

Tip #2: Know Your Audience

Not sure who in your area employs persons in your degreed area? The easiest way to start is by conducting a search. There is never a better place to start than utilizing popular search engines such as, Google, Bing, or Yahoo to search businesses, and then, review their website.   By reviewing a company’s website, you can find out their location(s), size, market(s) they serve, and typically the key employees/owners.

Do your homework. Review the website information to determine if the company is truly a target employer for you; and, if they are, take notes on the key information that you find and retain this information for use later on.

Ideally, when you are presented with an interview, you can then use the information you have gathered and share with them. This demonstrates to a hiring professional that you have done your homework and are a serious candidate.

In a competitive job market, you typically only get one first impression – make it a good one. Take the time to Know Your Audience.

Stay tuned for three more employment tips. For information about our careers or to learn more about researching companies, please visit our career pages, or contact Christine Dill at (231) 726-5835 or